THE Nigeria Football Federation – NFF, may lose more sponsorship deals this year as some of the body’s major partners have threatened not to renew their contracts when they run out.
Air Peace, Coca-Cola and Revolution Plus have already ended their relationship worth of billion naira with the federation.
A marketing communications officer in one of the organisations, who pleaded anonymity, told The Guardian that his company regrets going into partnership with the NFF.
“We are not a charity organisation, which doles out money without getting anything in return. We entered into the partnership with NFF because we thought a big brand like Nigerian football would present great marketing opportunities for us. But that is not the case,” the marketing communication officer told The Guardian.
“We kept quiet because we thought the Qatar 2022 World Cup would give us the chance to make up for whatever we lost marketing our brand during the qualifiers. But we didn’t even qualify for the World Cup.
“During the qualifiers, we went through hell to even place our pitch panels at the National Stadium, which was part of the privileges we were to get from the agreement.
